High proportion of chicken ingredients – a total of 45% meaning lower levels of carbohydrate.

Ethically produced – human grade chicken, no battery farming.

Medium sized kibble – suitable for all breeds of adult dog.

Chicken oil as the primary fat source – easily digested and the most appropriate for the largely carnivorous needs of the canine.

Super-premium ingredients – no animal derivatives or by-products used.

Moderately energy dense – ideal adult maintenance feed for pet dogs or those in light work.